Diploma in Public Relations | Units, Syllabus & Study Materials - YNetStudyHub
Diploma (TVET Level 5)

Diploma in Public Relations Verified Syllabus

Master Diploma in Public Relations with structured academic semester units, topic lecture notes, past examinations, CATs, and interactive 24/7 AI tutor support on YNetStudyHub.

10 Semester Units 85 Curriculum Topics 2-3 Years TVET Level 5 CDACC / KNEC Aligned 24/7 AI Tutor Enabled
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10 Units
85 Syllabus Topics
2-3 Years Duration
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Course Units & Curriculum 10 Units

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Campaign Development And Evaluation
7 Topics
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1 Budgeting and Resource Allocation in Campaign Development
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2 Crafting Compelling Campaign Messages
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3 Evaluating the Effectiveness of Campaigns
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4 Implementing and Monitoring Campaign Performance
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5 Research Methods for Campaign Development
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6 Selecting Communication Channels for Campaign Distribution
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7 Understanding the Campaign Development Process Free Preview
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1 Communication Channels in Corporate Communication
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2 Communication Strategies in Corporate Settings
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3 Corporate Branding and Identity
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4 Crisis Communication Planning
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5 Emerging Trends in Corporate Communication
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6 Employee Engagement and Internal Communication
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7 Ethics and Corporate Communication
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8 Introduction to Corporate Communication Free Preview
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9 Measuring the Effectiveness of Corporate Communication
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10 Stakeholder Communication
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1 Crisis Communication Case Studies
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2 Crisis Communication Channels
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3 Crisis Communication Planning
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4 Crisis Communication Strategies
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5 Ethical Considerations in Crisis Communication
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6 Introduction to Crisis Communication Free Preview
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7 Stakeholder Engagement in Crisis Communication
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8 Types of Crises
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1 Corporate Social Responsibility (CSR) and Ethics in Public Relations
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2 Diversity, Equity, and Inclusion (DEI) in Public Relations Ethics
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3 Ethical Challenges in Crisis Communication
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4 Ethical Decision-Making in Public Relations
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5 Ethical Guidelines for Digital and Social Media in Public Relations
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6 Ethical Issues in Media Relations
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7 Ethics and Professionalism in Public Relations Organizations
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8 Historical Perspectives on Ethics in Public Relations
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9 Introduction to Ethics in Public Relations Free Preview
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1 Budgeting and Financial Management
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2 Evaluation and Post-Event Analysis
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3 Event Marketing and Promotion
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4 Logistics and Operations
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5 Program Development and Content Planning
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6 Risk Management and Contingency Planning
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7 Understanding Event Planning Free Preview
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8 Vendor and Sponsor Management
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1 Crisis Communication and Reputation Management
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2 Ethics and Professionalism in Public Relations
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3 Functions and Objectives of Public Relations
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4 Global Public Relations and Cross-Cultural Communication
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5 History of Public Relations
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6 Public Relations Campaign Planning
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7 Public Relations in the Digital Age
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8 Theoretical Foundations of Public Relations
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9 Tools and Tactics in Public Relations
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10 What is Public Relations? Free Preview
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1 Building Media Relationships
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2 Crafting Press Releases
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3 Crisis Communication and Media Relations
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4 Introduction to Media Relations Free Preview
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5 Measuring Media Relations Success
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6 Media Landscape Analysis
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7 Media Training and Interview Preparation
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8 Social Media and Media Relations
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Past examination papers for this unit are being compiled.
1 Adapting to Different Audiences
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2 Body Language and Nonverbal Communication
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3 Engaging Your Audience
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4 Handling Q&A Sessions
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5 Overcoming Public Speaking Anxiety
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6 Practicing and Rehearsing
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7 Structuring a Presentation
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8 The Importance of Public Speaking Free Preview
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9 Visual Aids and Presentation Tools
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10 Voice Modulation and Delivery
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1 Community Management
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2 Content Creation and Curation
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3 Developing a Social Media Strategy
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4 Influencer Marketing
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5 Introduction to Social Media Management Free Preview
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6 Social Media Advertising
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7 Social Media Analytics
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8 Understanding Social Media Platforms
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Past examination papers for this unit are being compiled.
1 Evaluating Stakeholder Engagement
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2 Managing Stakeholder Expectations
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3 Stakeholder Analysis and Mapping
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4 Stakeholder Communication Strategies
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5 Stakeholder Engagement in Project Management
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6 Stakeholder Engagement Planning
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7 Understanding Stakeholders Free Preview
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.

Curriculum Architecture

This program is structured into comprehensive academic units combining theoretical foundations, analytical research, practical tutorials, and continuous assessments. Each unit is mapped to key learning outcomes aligned with higher education qualification frameworks.

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Career & Professional Trajectories

Graduates of Diploma in Public Relations are qualified for diverse professional opportunities across industry, public service, corporate consulting, research institutions, international organizations, and postgraduate specialization.

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