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Diploma in Public Relations
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Course Outline
10 sections
1. Introduction to Public Relations
100 mins
10 topics
What is Public Relations?
History of Public Relations
Theoretical Foundations of Public Relations
Functions and Objectives of Public Relations
Ethics and Professionalism in Public Relations
2. Media Relations
80 mins
8 topics
Introduction to Media Relations
Media Landscape Analysis
Building Media Relationships
Crafting Press Releases
Media Training and Interview Preparation
3. Crisis Communication
80 mins
8 topics
Introduction to Crisis Communication
Types of Crises
Crisis Communication Planning
Crisis Communication Strategies
Crisis Communication Channels
4. Corporate Communication
100 mins
10 topics
Introduction to Corporate Communication
Communication Strategies in Corporate Settings
Corporate Branding and Identity
Stakeholder Communication
Communication Channels in Corporate Communication
5. Social Media Management
80 mins
8 topics
Introduction to Social Media Management
Understanding Social Media Platforms
Developing a Social Media Strategy
Content Creation and Curation
Community Management
6. Event Planning and Management
80 mins
8 topics
Understanding Event Planning
Event Marketing and Promotion
Vendor and Sponsor Management
Logistics and Operations
Budgeting and Financial Management
7. Stakeholder Engagement
70 mins
7 topics
Understanding Stakeholders
Stakeholder Analysis and Mapping
Stakeholder Communication Strategies
Stakeholder Engagement Planning
Managing Stakeholder Expectations
8. Public Speaking and Presentation Skills
100 mins
10 topics
The Importance of Public Speaking
Overcoming Public Speaking Anxiety
Structuring a Presentation
Engaging Your Audience
Body Language and Nonverbal Communication
9. Ethics in Public Relations
90 mins
9 topics
Introduction to Ethics in Public Relations
Historical Perspectives on Ethics in Public Relations
Ethical Decision-Making in Public Relations
Ethical Issues in Media Relations
Corporate Social Responsibility (CSR) and Ethics in Public Relations
10. Campaign Development and Evaluation
70 mins
7 topics
Understanding the Campaign Development Process
Research Methods for Campaign Development
Crafting Compelling Campaign Messages
Selecting Communication Channels for Campaign Distribution
Budgeting and Resource Allocation in Campaign Development