Functions and Objectives of Public Relations - Introduction To Public Relations | Lecture Notes - YNetStudyHub
Introduction To Public Relations

Functions and Objectives of Public Relations

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This topic will examine the various functions and objectives of public relations, such as reputation management, crisis communication, media relations, and stakeholder engagement.

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Unit Syllabus 10 Topics
1
What is Public Relations?
History of Public Relations
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Theoretical Foundations of Public Relations
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Functions and Objectives of Public Relations
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Ethics and Professionalism in Public Relations
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Tools and Tactics in Public Relations
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Public Relations in the Digital Age
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Crisis Communication and Reputation Management
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Public Relations Campaign Planning
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Global Public Relations and Cross-Cultural Communication
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