Crisis Communication and Reputation Management - Introduction To Public Relations | Lecture Notes - YNetStudyHub
Introduction To Public Relations

Crisis Communication and Reputation Management

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This topic will focus on how organizations handle crises through effective communication strategies, reputation repair, and stakeholder engagement to mitigate negative impacts on their image and brand.

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Unit Syllabus 10 Topics
1
What is Public Relations?
History of Public Relations
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Theoretical Foundations of Public Relations
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Functions and Objectives of Public Relations
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Ethics and Professionalism in Public Relations
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Tools and Tactics in Public Relations
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Public Relations in the Digital Age
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Crisis Communication and Reputation Management
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Public Relations Campaign Planning
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Global Public Relations and Cross-Cultural Communication
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