Tools and Tactics in Public Relations - Introduction To Public Relations | Lecture Notes - YNetStudyHub
Introduction To Public Relations

Tools and Tactics in Public Relations

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This topic will cover the different tools and tactics used in public relations campaigns, including press releases, social media strategies, event planning, and influencer partnerships.

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Unit Syllabus 10 Topics
1
What is Public Relations?
History of Public Relations
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Theoretical Foundations of Public Relations
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Functions and Objectives of Public Relations
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Ethics and Professionalism in Public Relations
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Tools and Tactics in Public Relations
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Public Relations in the Digital Age
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Crisis Communication and Reputation Management
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Public Relations Campaign Planning
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Global Public Relations and Cross-Cultural Communication
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