Marketing Management | Units, Syllabus & Study Materials - YNetStudyHub
Higher Diploma (TVET Level 6)

Marketing Management Verified Syllabus

Master Marketing Management with structured academic semester units, topic lecture notes, past examinations, CATs, and interactive 24/7 AI tutor support on YNetStudyHub.

8 Semester Units 67 Curriculum Topics TVET Level 6 CDACC / KNEC Aligned 24/7 AI Tutor Enabled
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8 Units
67 Syllabus Topics
4 Years Duration
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Course Units & Curriculum 8 Units

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Introduction To Marketing Management
LV-ID-600006 8 Topics
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1 Branding and Positioning
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2 Consumer Behavior and Marketing Research
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3 Market Segmentation and Targeting
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4 Marketing Communication Strategies
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5 Marketing Environment Analysis
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6 Marketing Metrics and Performance Measurement
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7 Marketing Mix: The 4Ps
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8 Understanding the Role of Marketing Management Free Preview
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Past examination papers for this unit are being compiled.
1 Brand Management and Equity
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2 Customer Relationship Management (CRM)
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3 Integrated Marketing Communications
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4 International Marketing and Global Expansion
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5 Marketing Research and Analytics
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6 Pricing Strategies and Revenue Management
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7 Product Development and Innovation
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8 Strategic Marketing Planning Free Preview
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Distribution Channels and Retail Management
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2 Ethical and Social Responsibility in Marketing
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3 Integrated Marketing Communications (IMC)
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4 Market Segmentation and Targeting
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5 Marketing Metrics and Performance Evaluation
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6 Marketing Strategy Development Free Preview
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7 Pricing Strategies and Tactics
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8 Product Management and Development
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Branding and Brand Management
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2 Distribution Channel Management
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3 Ethical Considerations in Marketing
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4 Market Segmentation Strategies Free Preview
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5 Marketing Communication Campaigns
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6 Marketing Metrics and Performance Evaluation
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7 Pricing Strategies in Marketing
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8 Product Positioning Tactics
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Brand Management
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2 Consumer Behavior
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3 Introduction to Marketing Management Free Preview
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4 Market Segmentation and Targeting
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5 Marketing Communication
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6 Marketing Ethics and Social Responsibility
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7 Marketing Mix (4Ps)
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8 Marketing Research and Analysis
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9 Marketing Strategy Development
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Brand Management Practices
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2 Customer Relationship Management (CRM)
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3 Digital Marketing Campaigns
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4 Integrated Marketing Communications
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5 Market Segmentation Strategies Free Preview
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6 Marketing Analytics and Performance Metrics
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7 Pricing Strategies and Techniques
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8 Product Positioning Tactics
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Analyzing Marketing Problems
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2 Case Studies in Marketing Management Problem Solving
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3 Developing Marketing Solutions
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4 Evaluating Marketing Problem-Solving Strategies
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5 Implementing Marketing Solutions
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6 Introduction to Marketing Management Problem Solving Free Preview
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7 Problem Identification in Marketing Management
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8 Understanding Marketing Problems
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Brand Management
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2 Distribution Channels and Logistics
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3 International Marketing
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4 Introduction to Marketing Management Free Preview
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5 Market Segmentation and Targeting
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6 Marketing Metrics and Analytics
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7 Marketing Research Methods
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8 Pricing Strategies
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9 Product Development and Management
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10 Promotional Tools and Techniques
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.

Curriculum Architecture

This program is structured into comprehensive academic units combining theoretical foundations, analytical research, practical tutorials, and continuous assessments. Each unit is mapped to key learning outcomes aligned with higher education qualification frameworks.

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Career & Professional Trajectories

Graduates of Marketing Management are qualified for diverse professional opportunities across industry, public service, corporate consulting, research institutions, international organizations, and postgraduate specialization.

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