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Marketing Management
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Course Outline
8 sections
1. Introduction to Marketing Management
80 mins
8 topics
Understanding the Role of Marketing Management
Marketing Environment Analysis
Market Segmentation and Targeting
Marketing Mix: The 4Ps
Consumer Behavior and Marketing Research
2. Marketing Management: Core Concepts
90 mins
9 topics
Introduction to Marketing Management
Marketing Mix (4Ps)
Market Segmentation and Targeting
Consumer Behavior
Brand Management
3. Marketing Management: Practical Applications
80 mins
8 topics
Market Segmentation Strategies
Product Positioning Tactics
Integrated Marketing Communications
Pricing Strategies and Techniques
Brand Management Practices
4. Marketing Management: Tools and Techniques
100 mins
10 topics
Introduction to Marketing Management
Marketing Research Methods
Market Segmentation and Targeting
Product Development and Management
Pricing Strategies
5. Marketing Management: Case Studies
80 mins
8 topics
Market Segmentation Strategies
Product Positioning Tactics
Branding and Brand Management
Pricing Strategies in Marketing
Marketing Communication Campaigns
6. Marketing Management: Problem Solving
80 mins
8 topics
Introduction to Marketing Management Problem Solving
Understanding Marketing Problems
Problem Identification in Marketing Management
Analyzing Marketing Problems
Developing Marketing Solutions
7. Marketing Management: Assessment and Revision
80 mins
8 topics
Marketing Strategy Development
Market Segmentation and Targeting
Product Management and Development
Pricing Strategies and Tactics
Distribution Channels and Retail Management
8. Marketing Management: Advanced Topics
80 mins
8 topics
Strategic Marketing Planning
Marketing Research and Analytics
Brand Management and Equity
Product Development and Innovation
Integrated Marketing Communications