Marketing Management: Tools and Techniques | Study Unit
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Marketing Management: Tools And Techniques

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Topics 10

Introduction to Marketing Management
An overview of the role of marketing management in businesses, including its importance, f...
Marketing Research Methods
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Market Segmentation and Targeting
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Product Development and Management
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Pricing Strategies
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Promotional Tools and Techniques
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Distribution Channels and Logistics
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Brand Management
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Marketing Metrics and Analytics
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International Marketing
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KSh 20
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