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Strategic Marketing Planning
Marketing Research and Analytics
Brand Management and Equity
Product Development and Innovation
Integrated Marketing Communications
Customer Relationship Management (CRM)
Pricing Strategies and Revenue Management
International Marketing and Global Expansion
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Topics in this Unit
Strategic Marketing Planning
This topic covers advanced techniques an...Marketing Research and Analytics
Premium topicBrand Management and Equity
Premium topicProduct Development and Innovation
Premium topicIntegrated Marketing Communications
Premium topicCustomer Relationship Management (CRM)
Premium topicPricing Strategies and Revenue Management
Premium topicInternational Marketing and Global Expansion
Premium topicOther Resources
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