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Overview of Marketing
Marketing Mix (4Ps)
Market Research and Analysis
Consumer Behavior
Segmentation, Targeting, and Positioning
Branding and Brand Management
Digital Marketing
Marketing Ethics and Social Responsibility
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Topics in this Unit
Overview of Marketing
This topic will introduce students to th...Marketing Mix (4Ps)
Premium topicMarket Research and Analysis
Premium topicConsumer Behavior
Premium topicSegmentation, Targeting, and Positioning
Premium topicBranding and Brand Management
Premium topicDigital Marketing
Premium topicMarketing Ethics and Social Responsibility
Premium topicOther Resources
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