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Introduction to Global Marketing
Market Research in Global Marketing
Global Branding and Positioning
International Product Development and Packaging
Global Pricing Strategies
Distribution Channels in Global Markets
Global Promotion and Advertising
Legal and Ethical Considerations in Global Marketing
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Topics in this Unit
Introduction to Global Marketing
This topic will provide an overview of g...Market Research in Global Marketing
Premium topicGlobal Branding and Positioning
Premium topicInternational Product Development and Packaging
Premium topicGlobal Pricing Strategies
Premium topicDistribution Channels in Global Markets
Premium topicGlobal Promotion and Advertising
Premium topicLegal and Ethical Considerations in Global Marketing
Premium topicOther Resources
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