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Introduction to Brand Management
Brand Identity and Brand Image
Brand Positioning and Differentiation
Building Brand Equity
Brand Communication Strategies
Brand Extensions and Co-branding
Managing Brand Crises
Measuring Brand Performance
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Topics in this Unit
Introduction to Brand Management
An overview of brand management, includi...Brand Identity and Brand Image
Premium topicBrand Positioning and Differentiation
Premium topicBuilding Brand Equity
Premium topicBrand Communication Strategies
Premium topicBrand Extensions and Co-branding
Premium topicManaging Brand Crises
Premium topicMeasuring Brand Performance
Premium topicOther Resources
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