Unit Code:bus/os/bm/cc/01/5 | Study Unit
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Unit Code:bus/Os/Bm/Cc/01/5

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Topics 10

Introduction to Business Management
An overview of the fundamental concepts of business management, including the role of mana...
Planning in Business Management
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Organizing in Business Management
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Leading in Business Management
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Controlling in Business Management
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Decision Making in Business Management
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Business Ethics and Social Responsibility
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Change Management
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Global Business Management
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Innovation and Entrepreneurship
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Unit Outline 40h

Learning Objectives

4 objectives
  • Understand the fundamental concepts and functions of business management.
  • Develop skills in planning, organizing, leading, and controlling within a business context.
  • Analyze decision-making processes and apply ethical principles in business management.
  • Explore strategies for managing change, global business operations, innovation, and entrepreneurship.

Content Outline

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1. Introduction to Business Management

  • Definition and scope of business management
  • The role and responsibilities of managers
  • Organizational structures: types and characteristics
  • Key functions of management: planning, organizing, leading, controlling

2. Planning in Business Management

  • Importance and benefits of planning
  • Types of planning: strategic, tactical, operational, contingency
  • The planning process: setting objectives, developing premises, identifying alternatives, evaluating alternatives, selecting the best alternative, implementing and monitoring plans
  • Developing effective business plans: components and best practices

3. Organizing in Business Management

  • Concept and purpose of organizing
  • Organizational design: functional, divisional, matrix, and team-based structures
  • Delegation: process, benefits, and challenges
  • Authority and responsibility: types and distribution
  • Creating efficient organizational structures

4. Leading in Business Management

  • Role of leadership in management
  • Leadership styles: autocratic, democratic, laissez-faire, transformational, transactional
  • Motivation theories and techniques: Maslow’s hierarchy, Herzberg’s two-factor theory, McGregor’s Theory X and Y
  • Team building: stages and strategies
  • Effective communication in leadership

5. Controlling in Business Management

  • Definition and importance of controlling
  • Setting performance standards and benchmarks
  • Monitoring and measuring performance
  • Taking corrective actions
  • Evaluating outcomes and feedback mechanisms

6. Decision Making in Business Management

  • Types of decisions: programmed and non-programmed
  • Decision-making models: rational, bounded rationality, intuitive, creative
  • Techniques for effective decision making: SWOT analysis, cost-benefit analysis, decision trees, brainstorming

7. Business Ethics and Social Responsibility

  • Importance of ethics in business
  • Common ethical dilemmas faced by managers
  • Corporate social responsibility (CSR): concepts and examples
  • Sustainable business practices and their impact

8. Change Management

  • Reasons for organizational change
  • Types of change: planned, unplanned, transformational, incremental
  • Resistance to change: causes and management strategies
  • Change management models: Lewin’s Change Model, Kotter’s 8-Step Process, ADKAR Model
  • Strategies for implementing successful change initiatives

9. Global Business Management

  • Challenges in global business management
  • Cultural differences and their impact on management
  • International business strategies: exporting, joint ventures, franchising, direct investment
  • Managing global expansion and cross-cultural teams

10. Innovation and Entrepreneurship

  • Role of innovation in business success
  • Fostering a culture of innovation
  • Identifying and evaluating entrepreneurial opportunities
  • Strategies for successful entrepreneurship: business model development, funding, marketing, scaling
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