Learning Objectives
4 objectives- Understand the fundamental concepts and functions of business management.
- Develop skills in planning, organizing, leading, and controlling within a business context.
- Analyze decision-making processes and apply ethical principles in business management.
- Explore strategies for managing change, global business operations, innovation, and entrepreneurship.
Content Outline
Preview1. Introduction to Business Management
- Definition and scope of business management
- The role and responsibilities of managers
- Organizational structures: types and characteristics
- Key functions of management: planning, organizing, leading, controlling
2. Planning in Business Management
- Importance and benefits of planning
- Types of planning: strategic, tactical, operational, contingency
- The planning process: setting objectives, developing premises, identifying alternatives, evaluating alternatives, selecting the best alternative, implementing and monitoring plans
- Developing effective business plans: components and best practices
3. Organizing in Business Management
- Concept and purpose of organizing
- Organizational design: functional, divisional, matrix, and team-based structures
- Delegation: process, benefits, and challenges
- Authority and responsibility: types and distribution
- Creating efficient organizational structures
4. Leading in Business Management
- Role of leadership in management
- Leadership styles: autocratic, democratic, laissez-faire, transformational, transactional
- Motivation theories and techniques: Maslow’s hierarchy, Herzberg’s two-factor theory, McGregor’s Theory X and Y
- Team building: stages and strategies
- Effective communication in leadership
5. Controlling in Business Management
- Definition and importance of controlling
- Setting performance standards and benchmarks
- Monitoring and measuring performance
- Taking corrective actions
- Evaluating outcomes and feedback mechanisms
6. Decision Making in Business Management
- Types of decisions: programmed and non-programmed
- Decision-making models: rational, bounded rationality, intuitive, creative
- Techniques for effective decision making: SWOT analysis, cost-benefit analysis, decision trees, brainstorming
7. Business Ethics and Social Responsibility
- Importance of ethics in business
- Common ethical dilemmas faced by managers
- Corporate social responsibility (CSR): concepts and examples
- Sustainable business practices and their impact
8. Change Management
- Reasons for organizational change
- Types of change: planned, unplanned, transformational, incremental
- Resistance to change: causes and management strategies
- Change management models: Lewin’s Change Model, Kotter’s 8-Step Process, ADKAR Model
- Strategies for implementing successful change initiatives
9. Global Business Management
- Challenges in global business management
- Cultural differences and their impact on management
- International business strategies: exporting, joint ventures, franchising, direct investment
- Managing global expansion and cross-cultural teams
10. Innovation and Entrepreneurship
- Role of innovation in business success
- Fostering a culture of innovation
- Identifying and evaluating entrepreneurial opportunities
- Strategies for successful entrepreneurship: business model development, funding, marketing, scaling
Unlock the full outline
Get the complete content outline, learning outcomes and assessment methods for Unit Code:bus/Os/Bm/Cc/01/5.
KSh 20 one-off, or included with a plan
Learning Outcomes
Unlock the outline above to see learning outcomes.
Assessment Methods
Unlock the outline above to see assessment methods.