Social Psychology | Study Unit
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Social Psychology

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Topics 9

Introduction to Social Psychology
This topic will introduce the basic concepts of social psychology, including the study of...
Social Perception and Cognition
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Attitudes and Attitude Change
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Conformity and Obedience
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Group Dynamics
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Prejudice and Discrimination
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Interpersonal Relationships
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Social Influence in the Digital Age
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Applying Social Psychology in Real Life
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Unit Outline 40h

Learning Objectives

4 objectives
  • Understand the foundational concepts and theories of social psychology and their application.
  • Analyze the processes of social perception, attitude formation, and social influence in individual and group contexts.
  • Evaluate the psychological mechanisms behind conformity, obedience, prejudice, and interpersonal relationships.
  • Apply social psychology principles to contemporary issues, including digital interactions and real-world scenarios.

Content Outline

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Unit 1848: Social Psychology Comprehensive Outline

1. Introduction to Social Psychology

  • Definition and scope of social psychology
  • The role of social factors in individual behavior
  • Group dynamics and social norms
  • Historical development and key figures

2. Social Perception and Cognition

  • Person perception: how we form impressions of others
  • Attribution theory: understanding causes of behavior
    • Internal vs. external attributions
    • Fundamental attribution error
  • Impression formation and management
  • Social cognition: schemas, heuristics, and biases

3. Attitudes and Attitude Change

  • Formation of attitudes: cognitive, affective, and behavioral components
  • Factors influencing attitudes: personal experience, social learning
  • Persuasion techniques:
    • Elaboration Likelihood Model (central and peripheral routes)
    • Source credibility and message framing
  • Cognitive dissonance theory and attitude change

4. Conformity and Obedience

  • Definitions and distinctions between conformity, compliance, and obedience
  • Classic studies:
    • Solomon Asch’s conformity experiments
    • Stanley Milgram’s obedience study
  • Factors influencing conformity and obedience:
    • Group size, unanimity, culture
    • Authority and situational pressures

5. Group Dynamics

  • Group polarization: causes and effects
  • Groupthink: symptoms and consequences
  • Social facilitation and social inhibition
  • Social loafing: causes and prevention

6. Prejudice and Discrimination

  • Definitions and psychological origins
  • Stereotypes: formation and impact
  • Causes of prejudice: social, cognitive, and motivational factors
  • Consequences of discrimination
  • Strategies to reduce intergroup conflict and promote social equality

7. Interpersonal Relationships

  • Factors influencing attraction and relationship formation
  • Theories of love and relationship development
  • Interpersonal communication styles
  • Conflict resolution strategies
  • Characteristics of successful and enduring relationships

8. Social Influence in the Digital Age

  • Application of social psychology concepts to online behavior
  • Social media influence and online impression management
  • Cyberbullying: causes, effects, and prevention
  • Online dating dynamics
  • Impact of technology on social relationships and identity

9. Applying Social Psychology in Real Life

  • Social psychology in marketing and advertising
  • Applications in healthcare: patient compliance and health behavior change
  • Educational settings: motivation and group learning
  • Diversity training and inclusion initiatives
  • Social change efforts: activism and policy implications
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