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Marketing Fundamentals

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Topics 10

Introduction to Marketing
Overview of marketing concepts, the importance of marketing in business, and the role of m...
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Marketing Mix (4Ps)
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Market Research
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Consumer Behavior
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Segmentation, Targeting, and Positioning (STP)
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Marketing Planning and Strategy
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Digital Marketing
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Branding and Brand Management
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Marketing Ethics and Social Responsibility
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Marketing Metrics and Analytics
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