Strategic Planning and Management - Unit Code:bus/Os/Bm/Cr/01/6/A | Lecture Notes - YNetStudyHub
Unit Code:bus/Os/Bm/Cr/01/6/A

Strategic Planning and Management

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Understanding the strategic planning process, including setting goals, formulating strategies, and implementing tactics to achieve organizational objectives.

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Strategic Planning and Management Definition: Strategic planning is the process of defining an organization's strategy or direction and making decisions on allocating its resources to pursue this strategy. Key Components of Strategic Planning: Vision and Mission: Define the organization's purpose and where it aims to be in the future. SWOT Analysis: Assess the organization's strengths, weak...…

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Unit Syllabus 10 Topics
1
Introduction to Business Management
Organizational Structure and Design
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Strategic Planning and Management
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Leadership and Motivation
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Human Resource Management
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Marketing Management
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Financial Management
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Operations Management
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Ethical and Social Responsibility in Business
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Global Business Environment
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