Unit Code:bus/Os/Bm/Cr/01/6/A

1. Introduction to Business Management

• Definition and importance of business management
• Key concepts: management functions (planning, organizing, leading, controlling)
• Roles within an organization: managers at different levels and functions

2. Organizational Structure and Design

• Types of organizational structures
  • Functional
  • Divisional
  • Matrix
  • Team-based
  • Network
• Factors influencing organizational design
• Impact on decision-making, communication, and efficiency
• Case studies on organizational design

3. Strategic Planning and Management

• Definition and significance of strategic planning
• Steps in strategic planning process
  • Environmental scanning
  • Goal setting
  • Strategy formulation
  • Strategy implementation
  • Evaluation and control
• Tools and frameworks (SWOT, PESTLE, Porter’s Five Forces)

4. Leadership and Motivation

• Leadership styles and theories
  • Trait theory
  • Behavioral theories
  • Contingency theories
  • Transformational and transactional leadership
• Motivation theories
  • Maslow’s hierarchy of needs
  • Herzberg’s two-factor theory
  • McGregor’s Theory X and Theory Y
  • Equity theory and expectancy theory
• Practical application of leadership and motivation in organizations

5. Human Resource Management

• HR functions overview
• Recruitment and selection processes
• Training and development
• Performance management and appraisal
• Employee relations and labor laws
• Role of HR in organizational effectiveness

6. Marketing Management

• Principles of marketing
• Market research and analysis
• Product life cycle and product development
• Pricing strategies and considerations
• Promotion and advertising methods
• Distribution channels and supply chain in marketing

7. Financial Management

• Overview of financial statements
  • Balance sheet
  • Income statement
  • Cash flow statement
• Budgeting and financial planning
• Capital investment decisions
• Risk management in finance
• Financial performance evaluation metrics

8. Operations Management

• Production process and types of production
• Quality management principles and tools (TQM, Six Sigma)
• Supply chain management fundamentals
• Inventory control techniques
• Process optimization and lean management

9. Ethical and Social Responsibility in Business

• Understanding business ethics
• Common ethical dilemmas in business
• Corporate social responsibility (CSR) initiatives
• Sustainability practices in business
• Impact of ethics on reputation and success

10. Global Business Environment

• Impact of globalization on business
• International trade theories and practices
• Cultural diversity and intercultural communication
• Political and legal factors affecting international business
• Economic trends and their influence on global strategies