Pricing Strategies - Marketing Strategies | Lecture Notes - YNetStudyHub
Marketing Strategies

Pricing Strategies

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Analyzing different pricing strategies, such as penetration pricing, skimming pricing, value-based pricing, and how they impact consumer perception and market positioning.

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Unit Syllabus 10 Topics
1
Introduction to Marketing Strategies
Market Segmentation
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Target Marketing
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Positioning Strategies
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Product Development and Innovation
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Pricing Strategies
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Promotional Mix
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Digital Marketing Strategies
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Marketing Metrics and Analytics
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Marketing Planning and Implementation
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