Product Development and Innovation - Marketing Strategies | Lecture Notes - YNetStudyHub
Marketing Strategies

Product Development and Innovation

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Discussing the importance of continuous product development and innovation in marketing strategies to meet changing consumer needs and stay competitive in the market.

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Unit Syllabus 10 Topics
1
Introduction to Marketing Strategies
Market Segmentation
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Target Marketing
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Positioning Strategies
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Product Development and Innovation
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Pricing Strategies
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Promotional Mix
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Digital Marketing Strategies
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Marketing Metrics and Analytics
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Marketing Planning and Implementation
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Unit Resources
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