Marketing Management - Introduction To Business Management | Lecture Notes - YNetStudyHub
Introduction To Business Management

Marketing Management

15 mins read 0 words Topic 9 of 10
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This topic introduces the principles of marketing management, including market research, product development, pricing strategies, promotion, and distribution channels.

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Unit Syllabus 10 Topics
1
What is Business Management?
Evolution of Management Theories
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Functions of Management
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Managerial Roles and Skills
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Organizational Structure and Design
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Strategic Management
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Human Resource Management
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Operations Management
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Marketing Management
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Financial Management
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Unit Resources
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