Study Unit
Introduction To Business Management
Topics 10
What is Business Management?
This topic introduces the concept of business management, explaining its significance in o...
Evolution of Management Theories
Premium content - upgrade to unlock
Functions of Management
Premium content - upgrade to unlock
Managerial Roles and Skills
Premium content - upgrade to unlock
Organizational Structure and Design
Premium content - upgrade to unlock
Strategic Management
Premium content - upgrade to unlock
Human Resource Management
Premium content - upgrade to unlock
Operations Management
Premium content - upgrade to unlock
Marketing Management
Premium content - upgrade to unlock
Financial Management
Premium content - upgrade to unlock
Unit Outline 40h
Learning Objectives
4 objectives- Understand the foundational concepts and significance of business management in organizations.
- Analyze the evolution of management theories and their practical applications.
- Examine the core functions and roles of management within a business context.
- Explore key areas of management including organizational design, strategic planning, human resources, operations, marketing, and financial management.
Content Outline
PreviewUnit 949: Business Management Fundamentals
1. What is Business Management?
- Definition and significance of business management
- Role and responsibilities of managers
- Key functions of management overview
2. Evolution of Management Theories
- Classical Approaches
- Scientific Management (Frederick Taylor)
- Administrative Theory (Henri Fayol)
- Bureaucratic Management (Max Weber)
- Behavioral Approaches
- Human Relations Movement (Elton Mayo)
- Maslow’s Hierarchy of Needs
- Modern Approaches
- Systems Theory
- Contingency Theory
- Total Quality Management (TQM)
3. Functions of Management
- Planning
- Definition and importance
- Types of plans (strategic, tactical, operational)
- Organizing
- Organizing resources
- Delegation and decentralization
- Leading
- Leadership styles and motivation
- Communication and team management
- Controlling
- Setting performance standards
- Monitoring and corrective actions
4. Managerial Roles and Skills
- Managerial roles (Mintzberg’s managerial roles)
- Interpersonal roles
- Informational roles
- Decisional roles
- Essential managerial skills
- Technical skills
- Human skills
- Conceptual skills
5. Organizational Structure and Design
- Purpose of organizational structure
- Types of organizational structures
- Functional
- Divisional
- Matrix
- Team-based
- Network
- Factors influencing organizational design
- Impact on communication and decision-making
6. Strategic Management
- Definition and significance
- Strategic planning process
- Environmental scanning
- Strategy formulation
- Strategy implementation
- Strategy evaluation and control
- Aligning organizational goals with strategies
7. Human Resource Management
- Overview and objectives
- Recruitment and selection processes
- Training and development
- Performance appraisal and management
- Employee relations and labor laws
8. Operations Management
- Role and importance in business
- Production process and workflow design
- Quality control and assurance
- Supply chain management
- Resource allocation and scheduling
9. Marketing Management
- Principles of marketing management
- Market research techniques
- Product development and lifecycle
- Pricing strategies
- Promotion and advertising
- Distribution channels and logistics
10. Financial Management
- Overview and objectives
- Financial planning and budgeting
- Investment decision-making
- Financial statement analysis
- Managing cash flow and working capital
Unlock the full outline
Get the complete content outline, learning outcomes and assessment methods for Introduction To Business Management.
KSh 20 one-off, or included with a plan
Learning Outcomes
Unlock the outline above to see learning outcomes.
Assessment Methods
Unlock the outline above to see assessment methods.
Study Materials
No notes yet
Notes will appear here once uploaded.
No questions yet
Practice questions will appear here.
Get Study Materials
CATs
Loading…
Assignments
Loading…
Exam Papers
Loading papers…