Introduction to Hospitality Marketing - Hospitality Marketing | Lecture Notes - YNetStudyHub
Hospitality Marketing

Introduction to Hospitality Marketing

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An overview of the foundational concepts and principles of marketing specifically tailored to the hospitality industry.

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Unit Syllabus 10 Topics
Introduction to Hospitality Marketing
Understanding the Hospitality Consumer
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Branding and Positioning in Hospitality
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Digital Marketing in the Hospitality Industry
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Pricing Strategies in Hospitality
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Promotional Techniques for Hospitality Businesses
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Customer Relationship Management (CRM) in Hospitality
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Sustainability and Green Marketing in Hospitality
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Managing Online Reputation and Reviews
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Data Analytics and Insights for Hospitality Marketing
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Unit Resources
Past Papers & CATs Practice Exercises