Legal and Ethical Considerations in Global Marketing - Global Marketing Strategies | Lecture Notes - YNetStudyHub
Global Marketing Strategies

Legal and Ethical Considerations in Global Marketing

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This topic will address the legal and ethical issues that arise in international marketing, including intellectual property rights, advertising regulations, cultural sensitivities, and corporate social responsibility in a global context.

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Unit Syllabus 8 Topics
1
Introduction to Global Marketing
Market Research in Global Marketing
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Global Branding and Positioning
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International Product Development and Packaging
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Global Pricing Strategies
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Distribution Channels in Global Markets
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Global Promotion and Advertising
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Legal and Ethical Considerations in Global Marketing
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