Global Promotion and Advertising - Global Marketing Strategies | Lecture Notes - YNetStudyHub
Global Marketing Strategies

Global Promotion and Advertising

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This topic will examine the challenges of creating effective promotional campaigns across diverse cultural contexts, including the use of localized advertising strategies, global communication platforms, and the role of social media in global marketing.

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Unit Syllabus 8 Topics
1
Introduction to Global Marketing
Market Research in Global Marketing
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Global Branding and Positioning
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International Product Development and Packaging
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Global Pricing Strategies
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Distribution Channels in Global Markets
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Global Promotion and Advertising
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Legal and Ethical Considerations in Global Marketing
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