Distribution Channels in Global Markets - Global Marketing Strategies | Lecture Notes - YNetStudyHub
Global Marketing Strategies

Distribution Channels in Global Markets

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This topic will cover the selection and management of distribution channels in global markets, including considerations for logistics, transportation, warehousing, and the use of e-commerce platforms to reach international customers.

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Unit Syllabus 8 Topics
1
Introduction to Global Marketing
Market Research in Global Marketing
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Global Branding and Positioning
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International Product Development and Packaging
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Global Pricing Strategies
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Distribution Channels in Global Markets
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Global Promotion and Advertising
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Legal and Ethical Considerations in Global Marketing
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