Digital Tools and Responsible Promotion for Small Businesses

15 mins read 0 words Topic 8 of 10

Digital marketing tools for MSMEs (social media, WhatsApp Business, Google Business Profile), mobile money payment integration (M-Pesa Buy Goods / Paybill), and ethical advertising under Kenyan law.

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Topic 8: Digital Tools and Responsible Promotion for Small Businesses 1. Introduction & Learning Outcomes Digital technologies and mobile money have democratized commerce in Kenya. Small businesses can now reach national audiences, accept cashless payments, and automate customer service at low cost using accessible digital tools. Learning Outcomes By the end of this study session, candidates s...…

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Explain in simple terms Give me 3 practice exam questions Summarize key principles in 5 points

Entrepreneurship, Entrepreneurial Traits, and Value Creation

Identifying Opportunities and Validating Customer Problems

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Business Models, Value Propositions, and Customer Segments

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Basic Business Planning and Market Research

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Business Resources, Record-Keeping, and Simple Financial Planning

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Business Communication and Professional Correspondence

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Teamwork, Negotiation, Customer Service, and Presentations

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Digital Tools and Responsible Promotion for Small Businesses

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Business Ethics, Risk, Resilience, and Sustainable Practice

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Integrated Small-Business Case Study and Revision

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