Sales and Customer Relationship Management - Entrepreneurial Capstone Project | Lecture Notes - YNetStudyHub
Entrepreneurial Capstone Project

Sales and Customer Relationship Management

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Discover the importance of sales strategies, customer acquisition, retention, and relationship management. Learn how to build strong customer relationships, increase sales, and drive business growth.

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Unit Syllabus 10 Topics
1
Identifying a Viable Business Idea
Market Research and Analysis
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Creating a Comprehensive Business Plan
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Financial Management and Budgeting
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Legal and Ethical Considerations for Entrepreneurs
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Marketing and Branding Strategies
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Sales and Customer Relationship Management
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Scaling and Growth Strategies
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Pitching Your Business Idea
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Reflection and Evaluation
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Unit Resources
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