Marketing and Branding Strategies - Entrepreneurial Capstone Project | Lecture Notes - YNetStudyHub
Entrepreneurial Capstone Project

Marketing and Branding Strategies

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Explore various marketing techniques and branding strategies to promote your business, attract customers, and build a strong brand identity. Learn how to develop a marketing plan and leverage digital marketing tools effectively.

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Unit Syllabus 10 Topics
1
Identifying a Viable Business Idea
Market Research and Analysis
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Creating a Comprehensive Business Plan
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Financial Management and Budgeting
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Legal and Ethical Considerations for Entrepreneurs
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Marketing and Branding Strategies
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Sales and Customer Relationship Management
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Scaling and Growth Strategies
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Pitching Your Business Idea
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Reflection and Evaluation
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