Topic 5: Trade (Home Trade)
1. Meaning of Trade
Trade is the buying and selling of goods and services.
- Home (domestic) trade: within a country: wholesale and retail.
- Foreign trade: between countries: imports, exports and entrepot.
2. Wholesale Trade
Selling goods in bulk to retailers, institutions and other businesses.
Functions of Wholesalers
- Buy in bulk from producers.
- Break bulk into smaller quantities.
- Store goods and reduce storage burden on producers and retailers.
- Provide credit to retailers.
- Give market information to producers and retailers.
- Transport or deliver goods.
- Take on risks (e.g. price changes, spoilage).
3. Retail Trade
Selling goods in small quantities to the final consumer.
Functions of Retailers
- Stock goods near consumers.
- Sell in small quantities.
- Offer credit and after-sales services.
- Give consumers advice and information.
- Display and advertise goods.
- Grade and package goods.
Types of Retailers
Small-scale:
- Hawkers and peddlers
- Kiosks
- Market traders and stalls
- General shops (dukas)
- Mobile (van) shops
Large-scale:
- Supermarkets and hypermarkets
- Department stores
- Chain stores
- Co-operative retail societies
- Online shops
4. Aids to Trade
Services that facilitate trade:
- Banking: payments, savings and loans.
- Insurance: protects against risks.
- Transport: moves goods.
- Warehousing: stores goods.
- Communication: spreads information.
- Advertising: informs and persuades customers.
5. Chain of Distribution
Producer → Wholesaler → Retailer → Consumer
Producers may sell direct to consumers (e.g. a farmer at the market) or to retailers, shortening the chain.