Unit Code:bus/Bm/Cr/02/6

Unit 517: Comprehensive Business Management

1. Introduction to Business Management

• Definition and Importance of Business Management
• Key Functions: Planning, Organizing, Leading, Controlling
• Roles and Responsibilities of Managers
• Evolution of Business Management Theories and Practices

2. Planning in Business Management

• The Planning Process: Steps and Components
• Goal Setting and Objective Formulation
• Forecasting Techniques and Environmental Scanning
• Decision-Making Models and Tools
• Strategy Development and Implementation

3. Organizing and Structuring in Business

• Organizing Resources: Human, Financial, Physical, Informational
• Task Assignment and Delegation
• Types of Organizational Structures: Functional, Divisional, Matrix
• Establishing Communication Channels and Workflow
• Coordination and Collaboration for Efficiency

4. Leadership and Motivation

• Overview of Leadership Theories: Trait, Behavioral, Contingency, Transformational
• Leadership Styles: Autocratic, Democratic, Laissez-faire, Servant Leadership
• Motivation Theories: Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, McGregor’s Theory X and Y
• Techniques for Motivating Teams and Enhancing Performance
• Conflict Resolution and Team Building

5. Human Resource Management

• Recruitment and Selection Processes
• Training and Development Programs
• Performance Management and Evaluation Techniques
• Compensation and Benefits Management
• Employee Relations and Legal Considerations

6. Marketing Management

• Principles and Functions of Marketing
• Market Research Methods and Data Analysis
• Product Development and Lifecycle Management
• Pricing Strategies and Models
• Promotion Techniques: Advertising, Sales Promotion, PR
• Distribution Channels and Logistics

7. Financial Management

• Basics of Financial Management and Objectives
• Budgeting: Preparation and Control
• Financial Statement Analysis
• Risk Management Techniques
• Investment Decision-Making and Capital Budgeting

8. Operations Management

• Role and Importance of Operations Management
• Production Processes and Workflow Design
• Quality Control and Assurance Methods
• Supply Chain Management and Inventory Control
• Techniques for Operational Efficiency and Continuous Improvement

9. Strategic Management

• Concept and Importance of Strategic Management
• Environmental Analysis: SWOT, PESTEL
• Strategy Formulation and Competitive Strategies
• Strategy Implementation and Change Management
• Strategy Evaluation and Control

10. Business Ethics and Corporate Social Responsibility

• Understanding Business Ethics and Ethical Decision Making
• Common Ethical Dilemmas in Business
• Corporate Governance Principles
• Sustainability Practices and Environmental Responsibility
• Stakeholder Management and Social Impact