Unit Code : Bus/os/bm/cr/02/5 | Study Unit
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Unit Code : Bus/Os/Bm/Cr/02/5

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Topics 10

Introduction to Business Management
An overview of the principles and functions of business management, including the role of...
Planning in Business Management
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Organizing in Business Management
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Leading in Business Management
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Controlling in Business Management
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Decision-Making in Business Management
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Strategic Management
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Change Management
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Business Ethics and Corporate Social Responsibility
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International Business Management
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Unit Outline 40h

Learning Objectives

4 objectives
  • Understand fundamental principles and functions of business management.
  • Develop skills in planning, organizing, leading, and controlling within business contexts.
  • Analyze strategic management concepts and apply tools for decision-making and change management.
  • Evaluate ethical considerations and the impact of globalization on business operations.

Content Outline

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Unit 189: Business Management Fundamentals

1. Introduction to Business Management

  • Definition and importance of business management
  • Roles and responsibilities of managers
  • Organizational structures: functional, divisional, matrix
  • Key management processes: planning, organizing, leading, controlling

2. Planning in Business Management

  • Importance of planning as a management function
  • Types of plans: strategic, tactical, operational, contingency
  • The planning process: environmental scanning, forecasting, setting objectives
  • Setting effective goals and objectives: SMART criteria

3. Organizing in Business Management

  • Organizational design and its significance
  • Departmentalization methods: functional, product, geographic, customer-based
  • Delegation: authority, responsibility, accountability
  • Coordination techniques to align resources and activities
  • Efficient resource allocation and management

4. Leading in Business Management

  • Leadership vs. management
  • Leadership styles: autocratic, democratic, laissez-faire, transformational, transactional
  • Motivation theories and techniques: Maslow’s hierarchy, Herzberg’s two-factor, equity theory
  • Communication strategies for effective leadership
  • Role of leadership in achieving organizational goals

5. Controlling in Business Management

  • The control process: setting standards, measuring performance, corrective actions
  • Types of control mechanisms: feedforward, concurrent, feedback
  • Performance measurement tools and techniques
  • Monitoring methods and ensuring compliance with standards

6. Decision-Making in Business Management

  • The decision-making process: identifying problems, generating alternatives, choosing solutions
  • Types of decisions: programmed, non-programmed, strategic, tactical, operational
  • Factors influencing decision-making: internal and external factors
  • Decision-making techniques: cost-benefit analysis, SWOT, decision trees
  • Ethical considerations in business decision-making

7. Strategic Management

  • Overview of strategic planning
  • Conducting SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Identifying and sustaining competitive advantage
  • Strategic implementation: resource allocation, organizational alignment
  • Monitoring, evaluating, and adjusting strategies

8. Change Management

  • Importance of change management in organizations
  • Common sources and types of organizational change
  • Resistance to change: causes and management
  • Change models: Lewin’s Change Model, Kotter’s 8-Step Process
  • Strategies for successful implementation and leadership of change

9. Business Ethics and Corporate Social Responsibility (CSR)

  • Ethical dilemmas in the business environment
  • Importance of ethical behavior and integrity
  • Corporate Social Responsibility initiatives and frameworks
  • Integrating ethical practices into business operations

10. International Business Management

  • Challenges in international business management
  • Global business strategies: standardization vs. adaptation
  • Cultural considerations and their impact on management
  • Effects of globalization on business operations and management practices
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