Marketing Strategy and Consumer Behavior | Study Unit
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Marketing Strategy And Consumer Behavior

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Topics 9

Introduction to Marketing Strategy
This topic covers the fundamental concepts of marketing strategy, including the role of ma...
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Market Segmentation and Targeting
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Consumer Behavior Theories
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Branding and Positioning
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Marketing Mix (4Ps)
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Consumer Research and Insights
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Digital Marketing and Social Media
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Customer Relationship Management (CRM)
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Ethics in Marketing
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