E-commerce and Digital Marketing | Study Unit
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E-Commerce And Digital Marketing

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Topics 10

Introduction to E-commerce
This topic provides an overview of e-commerce, including its definition, history, types of...
E-commerce Platforms and Technologies
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E-commerce Website Design and User Experience (UX)
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E-commerce Marketing Strategies
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Conversion Rate Optimization (CRO) in E-commerce
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E-commerce Analytics and Performance Tracking
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E-commerce Legal and Security Issues
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Mobile Commerce (M-commerce) and E-commerce Apps
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International E-commerce and Cross-border Selling
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E-commerce Customer Relationship Management (CRM)
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KSh 20
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