Unit Outlines
Business Management: Practical Applications
AI Generated
Intermediate
60 hours
10 topics
Learning Objectives
4 objectives- Understand and apply key principles and functions of business management including planning, organizing, leading, and controlling.
- Analyze strategic decision-making processes using real-world case studies to evaluate risk, resource allocation, and long-term planning.
- Develop skills in operations, financial, marketing, human resource, and project management to optimize business performance.
- Examine ethical, sustainable, and crisis management practices to foster responsible and resilient organizations.
Content Outline
PreviewUnit 4002 - Comprehensive Business Management
1. Introduction to Business Management
- Overview of Business Management
- Definition and importance
- Key principles: planning, organizing, leading, controlling
- Functions of Management
- Planning: setting objectives and strategies
- Organizing: structuring resources and tasks
- Leading: motivating and directing teams
- Controlling: monitoring and evaluating performance
2. Strategic Decision-Making
- Understanding Strategic Decisions
- Definition and scope
- Types of strategic decisions
- Case Study Analysis
- Frameworks for analysis (SWOT, PESTEL, Porter’s Five Forces)
- Risk assessment techniques
- Resource allocation strategies
- Long-term planning and forecasting
3. Operations Management
- Overview of Operations Management
- Role in business success
- Process Improvement
- Lean management
- Six Sigma methodology
- Quality Management
- Total Quality Management (TQM)
- Quality standards and certifications
- Supply Chain Management
- Components of supply chain
- Strategies for optimization
- Efficiency Strategies
- Capacity planning
- Inventory management
4. Leadership and Team Management
- Leadership Styles
- Autocratic, democratic, transformational, transactional
- Communication Techniques
- Effective communication methods
- Active listening and feedback
- Conflict Resolution
- Identifying conflicts
- Resolution strategies (negotiation, mediation)
- Team Building
- Stages of team development
- Motivational techniques
5. Financial Management
- Financial Principles
- Budgeting basics
- Financial statement analysis
- Investment Strategies
- Capital budgeting
- Risk and return concepts
- Risk Management in Finance
- Identifying financial risks
- Mitigation techniques
6. Marketing and Sales Management
- Marketing Fundamentals
- Marketing mix (4 Ps)
- Market research methods
- Customer Relationship Management (CRM)
- CRM tools and strategies
- Sales Techniques
- Sales process and closing strategies
- Branding
- Brand development and management
7. Human Resource Management
- HR Functions
- Recruitment and selection
- Training and development
- Performance evaluation systems
- Employee Relations
- Motivation and engagement
- Handling grievances
- Legal Compliance
- Employment laws and regulations
8. Project Management
- Project Planning
- Defining scope and objectives
- Work breakdown structure (WBS)
- Project Execution
- Resource management
- Time management techniques
- Monitoring and Evaluation
- Key performance indicators (KPIs)
- Progress reporting
- Risk Management and Stakeholder Engagement
- Identifying and mitigating risks
- Communication with stakeholders
9. Ethical and Sustainable Business Practices
- Ethical Decision-Making
- Ethical frameworks and dilemmas
- Corporate Social Responsibility (CSR)
- CSR strategies and benefits
- Sustainability Practices
- Environmental stewardship
- Sustainable supply chains
- Stakeholder Engagement
- Identifying stakeholders
- Engagement strategies
10. Crisis Management and Business Continuity
- Crisis Management Strategies
- Types of crises
- Preparedness and response planning
- Business Continuity Planning
- Developing continuity plans
- Recovery strategies
- Case Studies
- Examples of natural disasters, cyberattacks, PR crises
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