Marketing Management: Problem Solving
Unit Outlines

Marketing Management: Problem Solving

AI Generated Intermediate 30 hours 8 topics
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Learning Objectives

5 objectives
  • Understand the fundamental role of problem-solving in marketing management.
  • Identify and classify various marketing problems faced by organizations.
  • Apply analytical tools and techniques to assess and diagnose marketing issues.
  • Develop, implement, and evaluate effective marketing solutions.
  • Analyze real-world case studies to gain practical insights into marketing problem-solving.

Content Outline

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Unit 3957: Marketing Management Problem Solving

1. Introduction to Marketing Management Problem Solving

  • Role and importance of problem-solving in marketing management
  • Overview of marketing challenges within organizations
  • The problem-solving cycle in marketing

2. Understanding Marketing Problems

  • Common types of marketing problems:
    • Declining sales
    • Brand positioning issues
    • Pricing challenges
    • Customer retention issues
  • Impact of unresolved marketing problems on business performance

3. Problem Identification in Marketing Management

  • Techniques for identifying marketing problems:
    • Data analysis (sales data, customer data)
    • Market research methods (surveys, focus groups)
    • Customer feedback and complaint analysis
    • Trend analysis and environmental scanning
  • Tools for problem detection

4. Analyzing Marketing Problems

  • Analytical frameworks:
    • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
    • PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental)
    • Competitor analysis
  • Root cause analysis techniques
  • Prioritizing problems based on impact and urgency

5. Developing Marketing Solutions

  • Brainstorming and creative problem-solving techniques
  • Strategy development:
    • Setting objectives
    • Identifying target markets
    • Selecting marketing mix elements
  • Implementation planning:
    • Resource allocation
    • Timeline and milestones

6. Implementing Marketing Solutions

  • Execution of marketing strategies
  • Monitoring progress and key performance indicators (KPIs)
  • Making adjustments and course corrections
  • Communication and stakeholder management

7. Evaluating Marketing Problem-Solving Strategies

  • Methods for evaluating effectiveness:
    • Measuring KPIs and metrics
    • Customer feedback and satisfaction surveys
    • Return on investment (ROI) analysis
  • Lessons learned and continuous improvement

8. Case Studies in Marketing Management Problem Solving

  • Analysis of real-world marketing problems
  • Examination of strategies used to resolve issues
  • Discussion of outcomes and best practices
  • Group activities and presentations based on case studies
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Learning Outcomes

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Quick Information

Unit Marketing Management: Problem Solving
Difficulty Intermediate
Duration30 hours
Topics8
CreatedJul 19, 2026
GeneratedJul 19, 2026 18:41

Prerequisites

  • Basic understanding of marketing principles
  • Familiarity with business management concepts
  • Introductory knowledge of data analysis techniques

Recommended Resources

  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Edition). Pearson.
  • Aaker, D. A. (2013). Strategic Market Management. Wiley.
  • Malhotra, N. K. (2019). Marketing Research: An Applied Orientation. Pearson.
  • HBR articles on marketing problem-solving and strategy implementation
  • Online tools for SWOT, PESTLE, and competitor analysis (e.g., MindTools, SmartDraw)

Unit Topics

8
Introduction to Marketing Management Problem Solving
This topic will provide an overview of the role of problem-solving in marketing management, emphasiz...
Understanding Marketing Problems
This topic will delve into the different types of marketing problems that organizations commonly fac...
Problem Identification in Marketing Management
This topic will focus on techniques and strategies for identifying marketing problems, including dat...
Analyzing Marketing Problems
This topic will explore methods for analyzing marketing problems, such as SWOT analysis, PESTLE anal...
Developing Marketing Solutions
This topic will cover the process of developing effective marketing solutions for identified problem...
Implementing Marketing Solutions
This topic will discuss the implementation phase of marketing solutions, including monitoring progre...
Evaluating Marketing Problem-Solving Strategies
This topic will focus on the importance of evaluating the success of marketing problem-solving strat...
Case Studies in Marketing Management Problem Solving
This topic will involve analyzing real-world case studies of marketing problems and the strategies i...