Marketing Management: Problem Solving
Unit Outlines

Marketing Management: Problem Solving

AI Generated Intermediate 40 hours 8 topics
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Learning Objectives

5 objectives
  • Identify and classify various marketing problems faced by organizations.
  • Conduct and analyze market research to diagnose marketing challenges.
  • Apply SWOT analysis to evaluate internal and external marketing factors.
  • Develop and implement effective marketing strategies and solutions.
  • Evaluate marketing initiatives and manage crises while upholding ethical standards.

Content Outline

Preview

Unit 4109: Marketing Problem-Solving and Strategy Development

1. Understanding Marketing Problems

  • Definition and significance of marketing problems
  • Common types of marketing problems
    • Declining sales
    • Negative brand perception
    • Ineffective advertising campaigns
  • Techniques for identifying and classifying marketing problems
  • Case examples of marketing issues

2. Market Research and Analysis

  • Purpose and importance of market research
  • Types of market research: primary and secondary
  • Data collection methods
    • Surveys
    • Focus groups
    • Observation
    • Online analytics
  • Analyzing market trends and consumer behavior
  • Competitor analysis techniques
  • Using research data to diagnose marketing problems

3. SWOT Analysis in Marketing

  • Introduction to SWOT analysis
  • Internal factors: Strengths and Weaknesses
  • External factors: Opportunities and Threats
  • Conducting SWOT analysis step-by-step
  • Integrating SWOT findings into marketing decision-making
  • Practical exercises: SWOT analysis on case studies

4. Developing Marketing Strategies

  • Setting clear marketing objectives
  • Defining and segmenting target markets
  • Positioning strategies
  • Designing coherent marketing plans
    • Product strategies
    • Pricing strategies
    • Promotion strategies
    • Distribution strategies
  • Aligning strategies with identified marketing problems

5. Implementation and Evaluation of Marketing Solutions

  • Executing marketing plans effectively
  • Monitoring tools and techniques
    • Key Performance Indicators (KPIs)
    • Sales data
    • Market feedback
  • Evaluating marketing effectiveness
  • Making adjustments based on evaluation results

6. Crisis Management in Marketing

  • Understanding marketing crises
  • Common causes of marketing crises
  • Communication strategies during crises
  • Damage control measures
  • Reputation management techniques
  • Real-world examples of crisis management

7. Ethical Considerations in Marketing Problem-Solving

  • Overview of ethics in marketing
  • Common ethical dilemmas in marketing decisions
  • Case studies illustrating ethical challenges
  • Best practices for ethical marketing problem-solving
  • Legal and regulatory considerations

8. Innovation and Creativity in Marketing Solutions

  • Role of innovation in marketing
  • Encouraging creative thinking and problem-solving
  • Techniques for brainstorming and idea generation
  • Experimenting with new marketing ideas
  • Differentiating products and services through creativity
  • Examples of innovative marketing campaigns
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Quick Information

Unit Marketing Management: Problem Solving
Difficulty Intermediate
Duration40 hours
Topics8
CreatedJul 22, 2026
GeneratedJul 22, 2026 12:50

Prerequisites

  • Basic understanding of marketing principles
  • Familiarity with business communication
  • Introductory knowledge of market research methods

Recommended Resources

  • Kotler, P., & Keller, K. L. (2022). Marketing Management (16th Edition). Pearson.
  • Malhotra, N. K. (2020). Marketing Research: An Applied Orientation (8th Edition). Pearson.
  • Armstrong, G., & Cunningham, M. H. (2021). Principles of Marketing. Pearson.
  • Harvard Business Review articles on marketing crisis management and ethical marketing.
  • Online tools for SWOT analysis and market research data platforms (e.g., Statista, Nielsen).

Unit Topics

8
Understanding Marketing Problems
This topic will cover the various types of marketing problems that organizations encounter, such as...
Market Research and Analysis
Students will delve into the process of conducting market research to gather relevant data and insig...
SWOT Analysis in Marketing
This topic will focus on using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis as a st...
Developing Marketing Strategies
Here, students will explore the process of formulating effective marketing strategies to address ide...
Implementation and Evaluation of Marketing Solutions
This topic will cover the execution of marketing solutions and the importance of monitoring and eval...
Crisis Management in Marketing
Students will study how to handle unexpected marketing crises effectively. They will learn about com...
Ethical Considerations in Marketing Problem-Solving
This topic will explore the ethical dilemmas that can arise in marketing decision-making. Students w...
Innovation and Creativity in Marketing Solutions
Students will explore the role of innovation and creativity in developing unique and effective marke...