Learning Objectives
9 objectives- Understand the foundational concepts and scope of microeconomics and differentiate it from macroeconomics.
- Analyze the dynamics of supply and demand and their effects on market equilibrium and pricing.
- Evaluate consumer behavior theories including utility, preferences, and budget constraints.
- Examine production processes, cost structures, and firm decision-making for profit maximization.
- Compare and contrast various market structures and understand pricing and output decisions within each.
- Identify causes of market failure and the role of government intervention in correcting inefficiencies.
- Discuss income distribution, poverty measures, and policies aimed at reducing inequality.
- Explore the principles and impacts of international trade including trade barriers and comparative advantage.
- Introduce behavioral economics concepts highlighting deviations from traditional economic models.
Content Outline
PreviewUnit 851: Microeconomics Fundamentals
1. Introduction to Microeconomics
1.1 Overview of Microeconomics
- Definition and scope
- Importance in understanding economic decisions
1.2 Basic Concepts
- Scarcity and choice
- Opportunity cost
- Economic agents
1.3 Microeconomics vs. Macroeconomics
- Key differences
- Interrelation between the two fields
2. Supply and Demand
2.1 Fundamental Principles
- Law of demand and law of supply
- Demand and supply schedules and curves
2.2 Factors Influencing Supply and Demand
- Income, tastes, and preferences
- Prices of related goods
- Production technology and input prices
2.3 Market Equilibrium
- Equilibrium price and quantity
- Effects of shifts in supply and demand
2.4 Price Mechanism and Market Adjustments
- Surpluses and shortages
- Role of prices in resource allocation
3. Consumer Behavior
3.1 Utility and Consumer Preferences
- Concept of utility (total and marginal)
- Indifference curves and preference ordering
3.2 Budget Constraints
- Budget line and its slope
- Consumer equilibrium
3.3 Impact of Advertising and Marketing
- Influence on preferences and demand
- Behavioral considerations
4. Production and Costs
4.1 Production Process
- Factors of production
- Short-run and long-run perspectives
4.2 Types of Costs
- Fixed, variable, and marginal costs
- Average costs and cost curves
4.3 Production-Cost Relationship
- Law of diminishing returns
- Economies and diseconomies of scale
4.4 Profit Maximization
- Revenue concepts
- Decision rules for output levels
5. Market Structures
5.1 Perfect Competition
- Characteristics
- Price-taking behavior
5.2 Monopoly
- Sources and consequences
- Price setting and output decisions
5.3 Monopolistic Competition
- Product differentiation
- Short-run vs. long-run equilibrium
5.4 Oligopoly
- Interdependence among firms
- Strategic behavior and game theory basics
6. Market Failure and Government Intervention
6.1 Causes of Market Failure
- Externalities (positive and negative)
- Public goods and free-rider problem
- Asymmetric information
6.2 Government Intervention
- Regulation and taxation
- Subsidies and provision of public goods
- Policies to improve market outcomes
7. Income Distribution and Poverty
7.1 Income Distribution
- Measures of inequality (Gini coefficient, Lorenz curve)
- Factors influencing income distribution
7.2 Poverty
- Definitions and measurement methods
- Causes and consequences
7.3 Policies to Reduce Poverty and Inequality
- Social welfare programs
- Taxation and transfers
8. International Trade
8.1 Benefits of Trade
- Gains from trade
- Specialization and efficiency
8.2 Trade Barriers
- Tariffs, quotas, and non-tariff barriers
8.3 Comparative Advantage
- Theory and application
8.4 Trade Agreements
- Multilateral and bilateral agreements
8.5 Impact on Domestic Economy
- Effects on industries and consumers
- Adjustment costs
9. Behavioral Economics
9.1 Introduction to Behavioral Economics
- Departure from traditional assumptions
9.2 Decision-making Biases
- Anchoring, loss aversion, overconfidence
9.3 Bounded Rationality
- Limits to rational decision-making
9.4 Implications for Economic Models and Policy
- Nudges and behavioral interventions
Unlock the full outline
Get the complete content outline, learning outcomes and assessment methods for Microeconomics.
KSh 20 one-off, or included with a plan
Learning Outcomes
Unlock the outline above to see learning outcomes.
Assessment Methods
Unlock the outline above to see assessment methods.