Introduce CRM systems for e-commerce businesses, focusing on customer data management, personalized marketing campaigns, customer communication, and strategies to enhance customer loyalty and retention.
Customer Relationship Management (CRM) 1. Definition CRM refers to a strategy used by businesses to manage interactions with current and potential customers. It involves the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. 2. Objectives of CRM Enhance customer relationships Improve customer retention and loyalty Increase sales a...…
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