Marketing Management - Unit Code:bus /Os /Bm /Cr /06/ 5/A | Lecture Notes - YNetStudyHub
Unit Code:bus /Os /Bm /Cr /06/ 5/A

Marketing Management

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Understand the key concepts of marketing management, including market segmentation, targeting, positioning, product development, pricing, promotion, and distribution strategies.

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Marketing Management Introduction to Marketing Management: Marketing management involves planning, organizing, directing, and controlling activities related to the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large. Key Components of Marketing Management: Market Analysis: Understanding the market, customers, compet...…

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Unit Syllabus 10 Topics
1
Introduction to Business Management
Business Ethics and Corporate Social Responsibility
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Strategic Management
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Human Resource Management
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Operations Management
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Marketing Management
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Financial Management
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Entrepreneurship and Innovation
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International Business
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Business Communication
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