Marketing Management - Unit Code: Bus/Os/Bm/Cr/04/6/A | Lecture Notes - YNetStudyHub
Unit Code: Bus/Os/Bm/Cr/04/6/A

Marketing Management

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This topic will cover key concepts in marketing management, including the marketing mix (product, price, place, promotion), market research, consumer behavior, and marketing strategies.

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Marketing Management Introduction to Marketing Management Marketing management involves planning, organizing, implementing, and controlling marketing activities to achieve organizational goals. It includes analyzing market trends, identifying target audiences, developing marketing strategies, and monitoring campaign performance. Key Concepts in Marketing Management Market Segmentation: Divi...…

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Unit Syllabus 8 Topics
1
Introduction to Business Management
Organizational Structure and Design
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Leadership Styles and Theories
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Planning and Decision Making
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Human Resource Management
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Marketing Management
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Financial Management
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Operations Management
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