Marketing Management - Unit Code : Bus/Bm/Cr/3/6 | Lecture Notes - YNetStudyHub
Unit Code : Bus/Bm/Cr/3/6

Marketing Management

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Understanding marketing principles, strategies, market analysis, product development, branding, and promotional activities to satisfy customer needs and drive business growth.

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Marketing Management 1. Introduction to Marketing Management: Marketing management involves planning, organizing, implementing, and controlling marketing activities to achieve organizational goals. It focuses on understanding customer needs and wants, developing products/services that meet those needs, and effectively promoting them to target markets. 2. Marketing Planning: Involves setting mar...…

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Unit Syllabus 10 Topics
1
Introduction to Business Management
Organizational Structure and Design
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Planning and Decision Making
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Leadership and Motivation
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Human Resource Management
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Marketing Management
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Financial Management
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Operations Management
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Business Ethics and Corporate Social Responsibility
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Global Business Environment
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