Marketing Management - Unit Code : Bus/Bm/Cr/09/6 | Lecture Notes - YNetStudyHub
Unit Code : Bus/Bm/Cr/09/6

Marketing Management

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Understand the key principles of marketing, market segmentation, product positioning, pricing strategies, and promotional tactics used by businesses to attract and retain customers.

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Marketing Management Definition: Marketing management is the process of planning, organizing, implementing, and controlling marketing activities to achieve organizational goals and satisfy customer needs. Functions of Marketing Management: Market Analysis: Understanding market trends, customer preferences, and competitor strategies. Marketing Planning: Setting marketing objectives, formulatin...…

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Explain in simple terms Give me 3 practice exam questions Summarize key principles in 5 points
Unit Syllabus 9 Topics
1
Introduction to Business Management
Organizational Structure and Design
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Strategic Management
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Leadership and Motivation
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Human Resource Management
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Marketing Management
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Financial Management
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Operations Management
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Business Ethics and Social Responsibility
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