Strategic Management - Unit Code : Bus/Bm/Cr/09/6 | Lecture Notes - YNetStudyHub
Unit Code : Bus/Bm/Cr/09/6

Strategic Management

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Learn about strategic planning processes, SWOT analysis, competitive advantage, and how strategic management is essential for long-term business success and sustainability.

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Strategic Management Definition Strategic management involves the formulation and implementation of major goals and initiatives taken by an organization's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. Key Components of Strategic Management Analysis Conducting a thorough an...…

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Unit Syllabus 9 Topics
1
Introduction to Business Management
Organizational Structure and Design
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Strategic Management
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Leadership and Motivation
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Human Resource Management
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Marketing Management
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Financial Management
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Operations Management
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Business Ethics and Social Responsibility
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