Marketing and Promotion in Tour Operations - Tour And Travel Operations: Practical Applications | Lecture Notes - YNetStudyHub
Tour And Travel Operations: Practical Applications

Marketing and Promotion in Tour Operations

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This topic covers the fundamentals of marketing and promoting tour packages, including market research, branding, advertising strategies, and leveraging digital platforms to reach target audiences.

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Unit Syllabus 9 Topics
1
Introduction to Tour and Travel Operations
Tour Planning and Itinerary Development
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Customer Service in Tour Operations
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Transportation Management in Travel Operations
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Accommodation Booking and Management
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Tour Guiding and Group Management
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Marketing and Promotion in Tour Operations
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Risk Management and Crisis Response
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Sustainable Tourism Practices
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