Customer Relationship Management in Tourism - Tour And Travel Operations: Case Studies | Lecture Notes - YNetStudyHub
Tour And Travel Operations: Case Studies

Customer Relationship Management in Tourism

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Discussing the importance of building and maintaining positive relationships with customers in the tourism sector, including handling inquiries, feedback, and complaints effectively.

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Unit Syllabus 10 Topics
1
Introduction to Tour and Travel Operations
Tour Package Design and Development
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Marketing Strategies in Tour and Travel Operations
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Customer Relationship Management in Tourism
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Sustainable Tourism Practices
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Case Study: Successful Tour Operator Business Model
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Technology Trends in Tour and Travel Operations
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Crisis Management in Tourism
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Ethical Issues in Tourism
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Case Study: Impact of Global Events on Tourism
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises