PESTEL Analysis - Strategic Analysis | Lecture Notes - YNetStudyHub
Strategic Analysis

PESTEL Analysis

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Examination of the PESTEL (Political, Economic, Social, Technological, Environmental, Legal) framework for analyzing the external macro-environmental factors that can impact an organization's strategic decision-making.

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Unit Syllabus 10 Topics
1
Introduction to Strategic Analysis
SWOT Analysis
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PESTEL Analysis
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Porter's Five Forces Analysis
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Value Chain Analysis
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Core Competency Analysis
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Scenario Planning
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Competitive Advantage
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Strategic Risk Analysis
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Performance Metrics and Evaluation
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