Semantics and Pragmatics in Advertising - Semantics And Pragmatics | Lecture Notes - YNetStudyHub
Semantics And Pragmatics

Semantics and Pragmatics in Advertising

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Investigating how language is used strategically in advertising to convey meaning, persuade consumers, and create desired associations with products or brands.

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Unit Syllabus 9 Topics
1
Introduction to Semantics and Pragmatics
Semantics: Word Meaning
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Semantics: Sentence Meaning
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Pragmatics: Speech Acts
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Pragmatics: Conversational Implicature
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Pragmatics: Politeness Theory
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Semantics and Pragmatics in Cross-Cultural Communication
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Semantics and Pragmatics in Advertising
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Semantic Change and Pragmatic Shift
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