Digital and Social Media in Public Relations - Public Relations And Strategic Communication | Lecture Notes - YNetStudyHub
Public Relations And Strategic Communication

Digital and Social Media in Public Relations

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This topic examines the integration of digital and social media in public relations campaigns. It discusses how PR professionals use social platforms, content marketing, influencer partnerships, and analytics to enhance communication strategies.

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Unit Syllabus 8 Topics
1
History and Evolution of Public Relations
The Role of Public Relations in Organizations
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Strategic Communication Planning
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Media Relations and Press Releases
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Digital and Social Media in Public Relations
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Crisis Communication and Reputation Management
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Ethics and Professionalism in Public Relations
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Global Public Relations and Cross-Cultural Communication
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