Ethics and Legal Issues in Public Relations and Advertising - Public Relations And Advertising | Lecture Notes - YNetStudyHub
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Public Relations And Advertising

Ethics and Legal Issues in Public Relations and Advertising

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This topic will examine ethical considerations and legal regulations that govern public relations and advertising practices, including transparency, truthfulness, privacy concerns, and compliance with industry guidelines and codes of conduct.

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Unit Syllabus 8 Topics
1
History and Evolution of Public Relations
The Role of Public Relations in Organizations
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Strategic Communication Planning in Public Relations
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Media Relations and Press Releases
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Digital Marketing and Social Media in Public Relations
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Advertising Fundamentals and Campaign Planning
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Creative Strategies in Advertising
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Ethics and Legal Issues in Public Relations and Advertising
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises